With the 2016 Presidential election around the corner, many Americans are wondering how the industry will fare after a political campaign season dominated by hate and polarization.
As part of a new study, the entertainment industry has been asked to predict how the election will affect the entertainment business.
This year, the industry came up with a few key predictions.
Here are the most important: Peluchus are in big trouble.
The entertainment industry is the most-watched and most-liked in America.
The industry’s biggest brands are the same ones it has been struggling to find the perfect brand for over a decade.
The Hollywood Reporter called Peluchuses “a top-three performer in a global market” for a “new-media startup” that “is a fixture in the United States’ most popular cable network.”
Hollywood is also in the middle of a financial crisis, which is expected to have a negative effect on the industry’s revenue.
That’s because the industry is also facing an onslaught of lawsuits, which are expected to take many of the industry brands out of circulation.
In a statement, Peluchuians Entertainment and Events Group said it is confident that its brands will “be well positioned for a strong 2017.”
It said that it will focus on “long-term value creation and strategic partnerships with leading media brands to help drive growth and diversification in its business.”
But many in the industry believe that the election has changed the landscape.
“It’s been very clear from the get-go that the entertainment and news business will be affected,” said Jeff Kuzminski, president and CEO of the Entertainment Software Association, a trade group that represents the film and TV industries.
“There will be a lot of uncertainty as to how the political climate and the economy will play out.”
Hollywood’s bottom line, then, is not what it was: “This year, we believe the industry has the potential to grow, but also to experience a period of sustained decline,” the group said.
The group added that the industry “should be able to recover from the economic downturn in the short-term.”
This is not the first time the entertainment community has blamed the election for the industry.
In February, Variety published a piece by David Schaper, a political scientist at the University of Southern California, that predicted the industry would “feel the pinch of the political campaign” as it “determines which candidates to endorse and which to exclude.”
But Kuzmarins predictions about the future have come to pass.
“Hollywood will have the opportunity to create the next wave of political entertainment with the presidential election just over a month away,” Kuzma’s group said in a statement.
It added that “Hulu, Netflix, and Disney will also be major performers this year.”
The 2016 election has given Hollywood a taste of the kind of backlash that will be expected following the 2020 presidential election.
And it is the sort of backlash the industry needs to avoid, according to Kuzmarek.
“We need to be careful that we don’t give our consumers an incentive to be cynical, or to be apathetic,” he said.
Hollywood’s biggest stars have been criticized for their strong support of Hillary Clinton during the election.
The studios, however, have a lot more work to do to build an entertainment platform that is appealing to both sides of the aisle, Kuzmer said.
And the Hollywood elite is not alone.
“The Hollywood elite has always had a vested interest in being in the center of the conversation and the conversation about issues that matter to their fans,” he added.
“This is the kind to which Hollywood has been accustomed for decades, and it’s going to be a long, hard slog.”
What can the industry do to mitigate the damage?
Hollywood has some good news to share: It has more options for boosting the industry as a whole, Kushmer said, adding that the biggest threat to the industry in the next year will come from the tech industry.
“Technology is going to get a lot easier to do,” he noted.
And, he said, “there’s no question that a lot is going on in Hollywood right now that’s going back to the early days of the ’90s.”