Ami has announced it is launching a digital channel for its YouTube channel, AmiTV, to compete with Twitch, Hulu Plus and YouTube.
The channel, which will launch in the next few days, will be the first channel to launch on YouTube and will be available in English, Spanish, Portuguese, German, French and Japanese.
Ami said it plans to start the channel in late October.
“This is a new direction for Ami.
It’s an entirely new platform, a completely new platform for content creators and creators to make money from their content.
We have to take a step back and understand the whole business model, how we’re going to monetize our content, what we’re doing for the audience and the advertisers,” said CEO Ben Buell.
AminiTV will feature original programming, documentaries, gaming, and other content.
The new channel will be called “Amini” and will debut in late November or early December.
Buell said Ami is focusing on the United States because of the growing demand for content on the platform, which has more than 300 million monthly users.
The channel will have a minimum age of 18.
Analyst Peter Kafka of Morningstar Research said Amis growth is driven in part by its new offering and its ability to create content from the ground up.
Kafka said he believes the channel is a “great fit” for Amis core audience, especially if Ami wants to stay competitive.
“They have an audience, they have a core audience that is quite passionate about their content, and they have an amazing network of advertisers that will support them,” Kafka said.
“And then they have this incredible product that they can bring to the marketplace.”
The original channel is already popular on YouTube, where it has more total views than all other YouTube channels combined, and it will also be available on Amazon Video.