Posted July 31, 2018 07:11:22A 3-dimensional (3D) cinema is one of the first new technologies that could replace traditional movie theaters, which have been the norm for the last half-century.
But with the adoption of virtual reality and augmented reality (AR) glasses, 3-d theaters could soon be the norm, too.
“A 3D cinema can deliver more immersive content for audiences than a movie theater because it gives them more real estate,” says Jon Pascual, principal at Next Big Futures, which has been developing a $2 million project for a farmhouse entertainment centre in New Mexico.
“When you’re seated at a table with your laptop or a television you get a screen, and when you’re in the middle of a movie you’re looking at the screen.
This technology is much more immersive than any of those types of screens, and it allows you to see the entire picture.”
Pascual says his company is looking for a partner to design the facility and has secured funding from the New Mexico Economic Development Authority (NMDEA), and that he hopes to launch the facility this summer.
The 3-drill concept, dubbed “3D Farmhouse,” is based on an innovative concept from the late 1970s that allowed a person to move their head in three directions, and the 3-point tracking system tracked their movements.
The concept has since become the standard for farmhouse cinema, where people sit with their legs crossed, their arms behind their heads, and their eyes glued to the screen for the entire experience.
But in a field of limited space and the expense of a 3D projection system, the project is unlikely to catch on as quickly as other technology, such as virtual reality.
“The farmhouse is a unique venue because you can have an entire house, which is more than you could do in a theater, and have it open at night,” Pascua says.
“We are talking about a whole farm, and you could even do a little of the farm, which would be a lot of space.
The farmhouse doesn’t have a lot to do with the actual theater itself.”
He hopes to have a prototype for the farmhouse in place by the end of 2018, and says the next step will be to build a small 3-day production facility.
Pascuation says the technology has the potential to help reduce the cost of film projection, and also the costs of building a 3.5-kilometre-long structure, such that a farm could be built out of cardboard and steel, rather than cement and wood.
The project also offers a potential opportunity for a small, independent producer to bring a unique visual experience to a small community, while also allowing a new generation of moviegoers to experience the movies in a way they might not otherwise.
“What we’re trying to do is not only create a home entertainment experience, but a place for kids to see movies in the privacy of their own homes,” Pascal says.
“We want to create something that’s like a real-time experience, with a lot more than just movie.
We want to do something that brings people together.”